The ethics of "care" at Brugère

The quest for health and well-being is a major trend in contemporary French society. The notions of vulnerability, attention and care were conceptualized in the 1980s around what the American philosopher Carol Gilligan called "ethics of care".

An awakening of consciousness

The problem of health has gone far beyond the scope of public action to enter homes, to guide life choices or acts of consumption.

"Care" is first and foremost an awareness of what matters, what matters to us - both what we care about and what we depend on. The reality of addiction is also the awareness of our connection to the environment.

Vulnerability can then be extended to the non-human: animal vulnerability, but also that of all that in nature is fragile, to protect - biodiversity, water quality, etc.

At Brugère, we respect our raw material. We use the wood in a reasoned way using only what we need and make sure that each tree is replanted. On the other hand, it is important to note that loggers harvest only mature trees that capture less carbon than young trees. Thus, it is a question of preserving a forest management which participates directly in the good progress of the ecosystem.

An ethic that is found in the mode of consumption

According to an Ispos-Sopra Steria survey, the protection of the environment is now the first concern of 52% of French people, in front of purchasing power.

The French are looking for a living environment that requires the same care as those given to their bodies for example.

71.5% of French people are now concerned by responsible drinking (compared to 60.5% in 2016). Among the first levers of this practice, the consumption of local products, perceived as a kind of intuitive label of the responsible product.

At Brugère, we favor the short circuit and use PEFC wood from the massifs near our factory in Bourgogne-Franche-Comté.

Our factory, located in the heart of the forest of Burgundy Franche Comté allows to keep the first transformation closer to the resource and therefore to take the carbon footprint down. In addition, transporting dry veneer promotes a better carbon footprint, because it is found to be lighter to transport than logs loaded with water and therefore heavier.

The virtues of wood material in our living environment

The virtues of wood for the habitat and for health refer mostly to aesthetics or a feeling of nostalgia favoring a state of mind conducive to well-being ...

Since research demonstrates the real benefits of the presence of wood in the immediate interior environment. The effects noted on health in particular affect both psychic and somatic. Among other things, these studies demonstrate the positive influence on blood pressure, heart rate, vision but also on cognitive abilities and stress. Natural wood also has antibacterial properties that make it a favorite material for the living environments of people with high sensitivity: young children, the elderly and sick.

The wood material thus has all the capabilities to meet the sociological requirements of our time. At Brugère, we have been convinced of this for many years and that is why we strive to develop plywood that find their place in housing or professional offices.